“ be so GOOD they can’ t ignore you”
What is your greatest achievement? I am so proud of every piece of press attained, every step a client takes that we’ ve contributed to, each time we’ re approached by a new brand because they heard‘ such incredible things about Cameo’. For me, the greatest accomplishments are making ideas that have always felt like a reach into a reality.
Any dream client you would like to work with? Nicholas Kirkwood and Charlotte Olympia. Anyone who knows me understands my insane appreciation for the art of shoes and when it comes to that category, they take the cake for me.
How many employees do you have now and is it difficult to find good people for PR? I now have a team of 6 and rapidly growing, both incredibly exciting and a bit nerve-racking. Finding the right team members is about so much more than seeking out developed PR skills, I look for people who are passionate, hungry and eager to learn, grow and excel. I’ ve found that it’ s getting harder and harder to find candidates with a strong work ethic and a deeper desire to build something meaningful, that’ s what I look for, someone who really wants to be an indispensable part of the team. Our team now is incredible, I feel very blessed to have them.
How does your typical day look like? One of the greatest things about PR is that there really is no such thing as a typical day. Each day brings a new adventure. Some days I don’ t get up from my desk- I spend every minute on the phone and computer, consulting with clients, pitching stories, updating inventory, and working on sponsorships and collaborations. Other days, I’ m out of the office nearly the entire day, attending market appointments, showing new collections, and catching up with the editors & stylists that have become such great friends. Some days I even treat myself to an hour or two at the bookstore, catching up on all the new magazines, generating ideas and indulging at the same time.
What was the most important lesson you have learnt so far? Don’ t sell out or sacrifice your values and follow your gut. Work only with clients you truly believe in and feel passionate about. Our relationships with members of the press are based on trust and the idea that we share products, ideas and designers that we genuinely love and believe they should be sharing with their readers and fans.
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