dream job
What ar the best and the worst parts in your job? There are endless aspects of the job that I love but I think for me personally, the best part is that we always become such an intimate part of the brands we work with. We get to be among the first to see new designs developed and the people who get to share that work with the world. Having the opportunity to watch the brands we believe in grow and flourish— knowing that we played a significant role in making that happen— is priceless. It is such a gratifying industry. Unfortunately, while we often have such exciting news to share, there are those times when we have to be the bearers of bad news. When a great credit is cut from an issue, or a piece the designer loves isn’ t well received by editors & stylists, it is just as much our job to let our clients know the bad news as it is to share the good. That would definitely be the worst part of the job..
What would you do if you weren’ t in PR? I could really see myself anywhere behind the scenes within the fashion industry- but if I wasn’ t in fashion I would definitely work on becoming the next Danica Patrick, an American auto racing driver.
What are your plans for the future? It has been really important to me to grow the agency steadily and make the right moves along the way, ensuring the level of service we offer our clients was and is never compromised. We’ ve hit so many goals with this sentiment in mind and I am so grateful for the journey, I think the next part of our growth will be expanding to the West Coast with a second office, hopefully in the not so distant future.
“ Want to work in PR industry? Don’ t be afraid to take risks and step outside your comfort zone. Exemplify an ability to be innovative and prove that you want it more than anyone else.”
Photographs: cameopr. com
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