dream job
PR agent
Do you like writing, fashion and magazines? What about putting these things together and making it your career? Get inspired by a job of Malorie Kaye, publicist, president and founder of Cameo Public Relations agency specializing in fashion industry helping young designers to get noticed.
How did you get started in public relations and why fashion industry? Very early I realized the fashion industry was not only where I wanted to be but where I knew I could truly grow. Figuring out what to do with that idea was overwhelming, there are so many facets within the industry and so many elements within each that are intertwined. Public Relations merged my greatest passion with my strengths, writing and interpersonal communications. It just seemed like a natural fit. After incredible internships in both editorial and PR, through which I learned so much about the two sides and how they work together, I landed my first job out of college at a small agency that worked mainly with accessories, I fell madly in love with that niche and the rest really fell into place.
What’ s the difference between a good PR agent and a bad one? A good PR agent finds new ways to solve problems and secure results. A bad PR agent finds new ways to make excuses.
What was your biggest challenge when starting your own agency? I am definitely a perfectionist and a bit of a control freak. The most difficult part for me had been developing an ability to delegate and understanding that even though it might not be done exactly the way I would do it, as long as the outcome is amazing and everyone involved has been smiling the whole way there, that’ s all that matters.
What skills must one have to become a PR agent? The most important is the ability to connect with others. Communication is the key and should be both innate and enjoyed. You have to be able to think outside the box as well. As a publicist, you will constantly find yourself in situations where you are re-inventing product that has been around for years or pitching something that may not appear to be a natural fit for a particular outlet. It is important to be creative and resourceful and find ways to spark intrigue where it may not seem obvious. Education is definitely an important part of building a proper foundation, refining your writing skills, understanding how to evolve with the constantly changing media industries and so on. Most companies require a Bachelor’ s degree.
New York, USA cameopr. com
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