OPPORTUNITIES FOR
2016 AND BEYOND
As men are now indulging in treatments more frequently
than ever, with everyday treatments like shaving up by
59%, this market means big business for hair and beauty
professionals in 2016.
If you’re one of the 40% of salons that don’t currently
offer these services, you could be missing a trick. Why not
consider equipping your salon or mobile business to tap
into this growing customer base in 2016?
2014
2015
2016
á
48%
53%
49%
83%
44%
â
10%
11%
11%
18%
3%
NUMBER OF MALE CUSTOMERS (SALON)
2012
2013
2014
2015
2016
á
53%
63%
60%
91%
55%
DECREASE
After 2014’s breakout increase of 83% in the number of
male customers, the numbers continued to grow last year
- 2015 saw professionals reporting a 44% increase in the
number of men coming through their doors. Over half of
professionals (52%) report that male customer numbers
have remained the same, and only 3% have reported
a decrease.
2013
INCREASE
Male grooming is still booming - with men now making up
a fifth of all customers at salons.
2012
INCREASE
GET IN ON BOOMING MALE
GROOMING OFFERS
NUMBER OF MALE CUSTOMERS (TOTAL)
DECREASE
2016 looks set to be a great year for our industry.
But those that will be most successful are the salons and
mobile workers who tap into trends with customer