JOIN THE VOUCHER
REVOLUTION
The question of customer loyalty continues to split opinion.
You told us that online discounts and voucher codes are
one of the biggest reasons for loss of customers, and up to
two thirds of professionals in areas like Scotland cited this
as the biggest reason.
Despite this, not many hair and beauty professionals are
offering voucher codes themselves. Why not practice
the motto ‘if you can’t beat them, join them’ and begin
participating in voucher code schemes to attract
customers back to your business?
MAKE IT SNAPPY
In 2015 we saw the hair and beauty industry adapt to
the growing trend for convenience by offering express
treatments such as blow dry bars and pop ups, including
setting up barbers in fashion shops. This is an area that is
set to grow in 2016. Diversifying with speedy services could
be a fantastic way of growing your business over the next
twelve months.
A FINAL WORD
It’s fantastic to see that 2015 was a good year for
hair and beauty professionals, and 2016 looks set
to be even better.
Our industry relies on creativity and innovation so
we need to make sure we continue to adapt to
the changing demands and needs of our customers.
We hope this report has given you useful insight into
the current trends and gives you inspiration to grow
your business in 2016. We’d love to hear your thoughts –
join the conversation using #BeautifulBritain.
A SNAPSHOT OF THE UK’S HAIR AND BEAUTY INDUSTRY
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Beautiful BRITAIN 2016
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