Beautiful Britain 2016 | Page 17

DAVID REIGNS SUPREME Reigning male icon David Beckham held onto the top spot as male celebrity style inspiration for the fifth year in a row, with 39% of the vote. His look is most coveted by men in the East Midlands. The release of the latest James Bond film ‘Spectre’ has also propelled Daniel Craig into third place. JURASSIC TREND SHAKES UP BEARD GROOMING IN 2016 Beards are still big, and the UK’s professional barbers predict that the hipster beard will remain the most popular look in 2016 – spilling out from East London to across the UK. This is closely followed by a new beard trend that sprung from the release of the new Jurassic Park movie last summer. The ‘Jurassic’ beard, so called because of the grown-out beard Chris Pratt wore during the film, has become a firm favourite. Other 2016 trends will include the Aquaman and Colbeard. “Jurassic” Chris Pratt “Aquaman” Jason Momoa “Despite male grooming figures showing that men are going for shave treatments more regularly than previous years, the beard remains a strong look in 2016. Increasingly, we are certainly seeing more of our bearded clients opt for smaller, neater styles. However strong, full shapes are still a priority for many gents.” Alex Glover Master Barber at Murdock, London “Colbeard” Stephen Colbert A SNAPSHOT OF THE UK’S HAIR AND BEAUTY INDUSTRY | Beautiful BRITAIN 2016 17