KEEPING ON TOP OF
THE TRENDS IN 2016
Without a doubt, celebrities are some of our industry’s
biggest style icons and customers continue to look to them
when revamping their look. This makes them a fantastic
‘temperature check’ for predicting trends and style
inspiration this year.
Top 5
female hair & beauty inspirations 2016
#1
KIM KARDASHIAN WEST
KARDASHIAN KUTS
Kim Kardashian-West takes the top spot for female
celebrity style inspiration in the UK. Her look is popular
across the board, but most sought after in the West
Midlands and, fittingly, the North West. In fact, combined,
the Kardashian family took a whopping 54% of the female
style icon vote.
Kate Middleton held onto her crown in joint second place
this year, although sharing the accolade with a very
different style, the ‘TOWIE’ look, whilst Rita Ora came in
fourth place.
#2
KATE MIDDLETON
#2
‘TOWIE’ LOOK
#4
RITA ORA
#5
% 0
COLOUR AND CUTS - ALL
CHANGE FOR FEMALE HAIR
TRENDS IN 2016
The hair industry is set to revive a classic this year, with the
humble fringe tipped to be the biggest female hair trend
for 2016.
Professionals also predict that women in the UK will
continue to covet the two tone look in 2016, using ‘feather
lights’ to blend highlights across various tones for a softer,
more subtle look.
CAROLINE FLACK
5
10
20
25
% OF VOTE
“This year’s leading celebrity female hair and
beauty icons show that Britain’s style is as
varied as ever. In 2016, our favourite looks are
not just home grown, but come from across
the pond and beyond. This points to us seeing
a year of increasingly divergent trends, as the
UK’s women continue to draw inspiration from
an ever-widening range of sources. With all this
choice, Britain’s women are becoming bolder in
their styles – something that is reflected in the
comeback of the fringe this year.”
Errol Douglas MBE
London
16
15