‘It is crucial that retailers
begin aligning retail NFC
within their IT strategy now
in order to take advantage of
the full potential of mobile
commerce, and to make the
mobile wallet a viable reality
for customers.’
also be looking to upgrade devices to take contactless payments.
Any investment in POS infrastructure today should include a
roadmap for NFC enablement. Without doing so, retailers risk being
left behind. They may also eventually be forced, by stakeholders
and customers, to commit to future upgrades which would incur a
higher cost than a planned, phased roll-out that takes into account
existing POS evolution roadmaps.
Technological innovation will play an increasingly powerful
role in retail strategy. For the consumer, these new platforms will
bring the attraction of greater convenience and better service. For
retailers, where image, promotions, seasonal pull and loyalty are
important, new mobile and POS devices and applications will drive
footfal