Banker S.A. April 2014 | Page 8

Simple, Safe and Secure shopping with your pin-based b bank card. payD allows simple, safe and secure online and mobile shopping using PIN-based debit, cheque and credit cards. payD transforms any shopper’s cellular phone into a personal PIN entry device to authenticate and secure purchases, providing security and peace of mind to both cardholder and merchant. payD transactions can be initiated using websites on computers and tablets, mobi-sites and USSD on cellular phones, self-service terminals and even call centres. FINAL IPS AD (210X275).indd 1 Untitled-1 1 payD enables you to expand your payment acceptance market beyond traditional credit card holders, by allowing debit/cheque card holders to purchase airtime, pay bills, load wallets, purchase tickets on the go, and generally shop online. Because payD transactions are PIN-present transactions, the risk of losses due to disputes is essentially removed for merchants. payD transactions are fully compliant with PASA’s regulations for Authenticated Mobile Transactions, as well as PCI regulations. 2014/03/28 4:16 PM 2014/03/31 4:57 PM