BAFL Media Guide Volume 1 2016 | Page 3

Brazilian American Football League by BANFIT League Introduction The Brazilian American Football League (BAFL) by BANFIT is a Private League Inviting 8 to 10 teams to play 43 to 53 games starting in May and ending in October 2017. The top 8 to 10 teams in Brazil will be invited to play in 2 conferences, playing 5 games 3 conference and 2 non conference with the top 2 teams of each conference (North and South see chart) playing in the playoffs and the winners advancing to the BANFIT American Football League Championship game to be played in a neutral site! Games will be played using NCAA Rules with some additional NFL rules added to ensure game continuity and teams will play with team balls during the regular season and BANFIT Balls during the Final game. BANFIT is looking to build off the success and strength of Top teams creating a conduit for growth in our sport and shared profitability! Teams will maintain their independence operations but will be held to sustainable business and operating standards and benchmarks under BANFIT direction to creating income stability for teams to grow and compete! BANFIT will have the flowing Benchmarks for all teams to ensure Market viability of the venture: Figure 1 8 Team League These League benchmarks include minimum ticket sales for team profits (500 paid per home game audited or 25,000 season attendance) League multiplatform Millennial interactive marketing program interfacing (Social Media League and teams interface Profit Plan) with fans during games and the year Team Profit Sharing through Licensing Deal with teams on league sponsor merchandise Team Annual Stipend $10,000.00 BRL with possible playoff and championship game bonuses per team note teams will benefit as the league grows higher stipends and marketing opportunities for Revenue Streams. Additional Team Access and Coverage to creating content away from games similar HBO Hard Knocks Series Annual American Player Draft Tow (2) Round ( Round Ball Pull, Round 2 Team Strength) Annual Player Pro Bowl and International Combine Hosted by NCP American Football in Brazil Experiencing Growth of a Game Like no Other Football in Brazil Brazil is the third largest American Football market in the world with its 19 million fans and 225 Semi-Pro football teams playing full contact football the sport has grown some 900% in the last 7 years making it the fastest growing sport in Brazil. This year’s Super Bowl was again shown in 125 movie theaters throughout Brazil and Thousands of Bars and homes! Timeline of American Football in Brazil 90´s 2009 2012 2015 Introduction of American football in Brazil, sport being played on beaches in Rio de Janeiro Establishment of the Private football League Torneio Touchdown and Football being played on Grass and Major soccer teams Vasco, Botafogo, Corinthians and Santos to name a few align with teams Over 60 teams playing in Brazil 225 Teams formed and playing in Brazil comprised of over 10,000 players in 10 Federations Regional and 1 National Federation Map of Teams in Brazil The BASFL is looking to create a marketing platform through American football for companies looking to enter the Brazilian Middle Class Marketplace by the opportunity of developing and distributing the Game content through all media outlets while at the same time building the leagues Brand similar to the N FL and Steve Sabol NFL Films did making the league mainstay in American society here in Brazil. BAFL Overview| Page 3