BAFL Media Guide Volume 1 2016 | Page 2

Brazilian American Football League by BANFIT CONTENTS Introduction American Football in Brazil 3 3 Sponsorship Marketing Inititatives 4 BAFL Television Share Projections 4 Brazilian NFL and BAFL Fan Demographics 5 Projected Team and Map Locations 2017 6 About the BAFL 7 Creating the Opportunity 7 League Overview 7 Revenue Streams 8 360 Marketing Stragety 8 The BAFL Difference 9 Our Purpose 10 BANFIT and BAFL Managing Partners 10 Goverance 10 Contact US League Memberships, Partners and Sponsors Contract Us to Become a Part of Grow the Shield Now for 2017 BAFL Overview| Page 2 11