WEAKNESSES
Only caters for girls
Not all girls are interested in streetwear or have a
‘tomboyish’ style
Not being a fast-fashion brand may mean that it will be
difficult to generate money on a fast and consistent basis;
will my business be better off as online only?
May be seen as ‘another’ streetwear label or ‘Instagram
boutique’ (especially if it’s online only)
I might find it difficult to source ethically on a low-
starting budget
Pricing: wanting high-quality products but needing it to be
affordable at the same time
Considering customer care and maintaining consistency
throughout and to after purchase- how will we do this?
There are a number of different issues to approach,
especially when it comes to female empowerment- how will I
address these in the best way possible?
When addressing national and international issues,
sensitivity issues may arise amongst particular topics,
especially on social media