STRENGTHS
Gap in the market: especially in the
United Kingdom, there aren’t a lot of
off and online stores which cater for
just girls in terms of streetwear,
whether it be own-brand or concession.
Nearly all the brands, which offer
women’s clothing and footwear, started
off either male-focussed or have a very
uneven ratio of male to female products
that they offer
The brand will be providing girls with
affordable
styles
that
they
find
difficult to get a hold of, and styles
that they like that aren’t usually made
for girls- this means that we’ll be one
of, if not the only brand they’ll come
to for that purpose
My business will support charities and
use platforms to promote positivity and
feminism which will be a good USP
My brand concept reinforces the modern
and recent feminist movements/events
Not every girl will adopt this style so
it will be something for the girls who
wear streetwear to have exclusively and
something they can ‘own’ and be proud
of