Baby Z: FMP 2018 Final Presentation | Page 10

OPPORTUNITIES  Businesses that exist which cater for girls (in London/UK) provide clothes and footwear that girls can already find in existing stores which do cater for boys and girls; so the opportunity to create something special, exclusive and different is there, as opposed to just offering what’s already out there (mainly in terms of other brands for concessions)  Opportunity to begin an online business then hopefully grow into one that can have a bricks and mortar store and then even a franchise  By using the right marketing techniques and campaign content, we can ensure our brand also appeals to transgender girls and other non-binary people  Not only can we offer streetwear but we could create a smaller add-on range of unique party-wear and more ‘girly’ items that can be worn with our main collection- this will increase sales and potentially reach out to more women  Collaborations with brands from our concession and brands which girls already love (e.g Nike, Adidas, Supreme, Palace etc.) could be a good way to draw attention and create something exclusive for girls only  Using bloggers/influencers as my brand ambassadors as opposed to high class celebrities that have no relevance or relationship to my tribe  I could use marketing techniques to reach out to other girl audiences- I could make my brand relevant to those who might not usually shop with a brand like us  Utilising social media tools and other free marketing methods to connect with my tribe and draw in attention