THREATS
There are some female streetstyle brands already- Naked,
Pam Pam
A company with more money could create my concept before
me in less time
Girls may still perceive my brand as ‘girly’ because
of its division and focus on women, leading them to
still shop menswear (this is avoidable through careful
selection of products and campaign content)
I have to ensure I avoid sinking into the typical
amateur streetwear label; just a plain logo on garments