Ford Goes Further
offer vehicles here that our customers want
and value.”
Vehicle sales in the MEA are expected
to grow by 40 percent by the end of the
decade to 5.5 million vehicles.
To attain a dedicated focus and to support
the diversity of the markets, Middle East
and Africa is now being managed in two
sub-regions - South Africa and SubSaharan Africa, and the Middle East and
North Africa.
Park Assist, Active City Stop, Adaptive
Cruise Control, Blind Spot Information
System with Cross-Traffic Alert, Rear View
Camera, Lane-Keeping System, the awardwinning rear inflatable seat belt safety
system, and the expansion of EcoBoost
drivetrain options.
See more by visiting
www.abrbuzz.co.za and
clicking on the picture
gallery
While regional operations are
headquartered in Dubai, Ford maintains
regional offices in both South Africa and
Dubai.
“The new business unit will give the region
the focus it deserves and help spearhead
Ford’s continued growth in emerging
markets.
Africa is one of the youngest markets in
the world, and there is an opportunity
to provide an affordable product for the
people of the continent,” he added.
Ford currently sells about 200,000 vehicles
a year throughout the Middle East and
Africa.
➲ Jim Benintende
➲ Jeff Nemeth
Go Further is Ford’s
Sub-Saharan Africa
is a massive opportunity
brand promise
for growth
“South Africa remains our engine of growth
for the continent, and moving forward,
Sub-Saharan Africa will be a key market for
Ford,” said Nemeth.
“Our vision is to become the first choice
for mobility in Africa, and our event
underscores our commitment to serve
customers throughout Africa.”
At the event, amongst a dizzying array
of current and future models, FMCSA
showed off new models that are destined
for African shores, including the new
Focus, Fusion, Ranger XL-Plus, Transit
and Tourneo Connect, and the much
anticipated Mustang.
The Go Further event reinforces Ford’s
brand promise and it has already been held
in Australia, Amsterdam, and Barcelona.
With nearly 1 000 media, stakeholders,
suppliers and VIPs in attendance, a strong
message was imparted and the future was
outlined, including new technologies such
as SYNC with AppLink, SYNC 2, Active
➲ Moray Callum
➲ Mark Kaufman
Ford design gives
the driver an emotional
connection
| words in action
57
august 2014
Ford Sync sets
Ford apart
Ford goes further
Benintende emphasised that priorities
include supporting Ford’s dealer network
throughout the Middle East and Africa to
service customer needs.