knowledge of the District. These localized knowledge and strategies help to reduce transaction cost as well as provide insights into the complex relationships that occur between suppliers and consumers. The importance of local business cultures and patriotic purchasing also plays an important role in local branding especially in Wyanadan point of view. So Wyanadan Entrepreneurship Development Programme (WEDP) will contribute to the development of the District.
While branding products locally, the following elements can be considered; Traditional food items, Spices and crops (own varieties), Medicines and treatment methods, Methods of food production etc.
JANUARY 2018
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