local branding
A RESOURCE FOR WAYANAD
In the present economic scenario, it is the best time for a change in the structural strategies of Entrepreneurship Development of Wayanad District. The Government, the business giants, and also the young entrepreneurs must utilize the ecological advantage of Wayanad by changing their business attitude towards the District. A sustainable development of Wayanad is possible through QUALITY FOOD PRODUCTION and LOCAL BRANDING.
Both these elements are main ingredients of tourism business and hence can be utilized in a fruitful way. These elements will satisfy the economic and social development of Wayanad. Advocates of industrial ecology suggest that by shifting the basis of industrial production from a linear to a closed loop system, these gains can be achieved in recent years. Concepts drawn from industrial ecology have been used to plan and develop Eco-Industrial Parks (EIPs). These leads to increase business competitiveness, reduce waste and pollution, create jobs, and improve working conditions. So the future entrepreneurship development programmes for Wayanad must consider the above elements.
For attaining financial stability by starting enterprises in Wayanad, it is better to use the local knowledge of the District
JANUARY 2018
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