ACT MTMPP Midterm Grant Report | Final | July 1 , 2024 through December 31 , 2024
• CTV - 0:30 non-skippable and clickable CTV ads broadcast in 30-mile radiuses of Epping , Springfield , Syracuse , and Augusta in the month of November . 55,000 ads were distributed to those who likely attended the ACT tradeshows in those areas .
• YouTube Preroll – 0:30 clickable videos broadcast from the eastern side of Quebec City to Halifax in November and December in the Canadian market . 256,710 impressions and 191,610 completed views .
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• USA Travel Center – This Canadian Publication is available in all Canadian Visitor Centers in the ACT marketing area . Full-page ad , 60,000 printed , online distribution o Program match of $ 1,500 ( discount + digital online banner )
• Maine Invites You – Maine ’ s official travel guide requests ACT to sell ads for the publication , the benefit is that cost savings are passed on to local businesses . o Program Match of $ 13,100 ( coop ad sales )
• Experience Maine – A Bangor Daily News insert for subscribers and additional distribution to MTA visitor centers , this was a centerfold spread .
• SnowGoer Magazine – Two months of print advertising was purchased in December and January both with a full-page ad and a full page of advertorial . Total print distribution of 180,000
• SuperTrax Magazine – one full-page advertisement was placed in the American publication and one full-page advertisement was placed in the Canadian Advertisement . Print distribution of 160,000 , email distribution of 27,000 o Cash match of $ 12,400 ( donated American publication and eblast takeover )
• Yankee Magazine – one full-page advertisement was placed in the print circulation of the November publication linking to a robust digital article on www . newengland . com . 350,000 print circulation 2.5 million audience
• Maine Snowmobile Association Guide – full back cover advertisement . 1,500 printed .
Email marketing is critical to moving visitors who have expressed interest in visiting Aroostook County into the website platform to browse inspiration and resources for planning a great trip . Email Marketing for ACT is broken into two segments – Visitor Emails and ACT Partner Emails .
• Visitor Email o Four sent in this period , open rate of 40 % ( down 1 % from previous period ) o 20,841subscribers