ACT MTMPP Midterm Grant Report | Final | July 1 , 2024 through December 31 , 2024
Aroostook County Tourism is in a growing period and reinventing how visitors engage with our content . We believe the development of tools and new projects in this grant period will better position Aroostook County to welcome more visitors for the years to come .
Facebook – 16,054 page followers to date . Increase of 2,069 over the same period last year . Instagram – 4,802 followers to date . Increase of 282 over the same period last year . YouTube – 449 subscribers to date . Increase of 87 over the same period last year . Pinterest – 101 followers to date . Increase of 12 over the same period last year . Threads – 1,062 followers to date . Increase of 436 over the same period last year . TikTok – 337 followers to date . Increase of 237 over the same period last year Robly Visitors – 20,841 active email contacts to date . Increase of 5,909 over the same period last year . Robly Stakeholders – 1,590 active email contacts to date . Increase of 598 over the same period last year .
Website www . visitaroostook . com – 21,000 active users , the new website launch was shaky with broken links and a small agency team who is still working on stabilizing the new site . Facebook – 626,700 page reach , a decrease of 46 %, due to paid advertising running only 7 of 26 weeks Instagram – 20,200 page reach , a decrease of 80 % due to paid advertising running only 7 of 26 weeks YouTube – 15,400 video views , 247.5 hours watched in this period , increase to both by 30 % Pinterest – 37,000 impressions . Decrease of 73 % over the same period last year , 1,278 engagements . Due to paid advertising running only 3 of 26 weeks Threads – No data . Tiktok – No data . Robly Visitors – four sent , 26,402 emails opened marking an average open rate of 36 % for the period . Robly Stakeholders – four sent , 2,133 emails opened marking an average open rate of 52 % for the period
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• MPBN – 20 0:15 placements were broadcast on MPBN between December 15 and December 30 strategically placed abutting a one-hour program featuring Maine ’ s Aroostook County .