11 MTMPP 2025 / 26 Marketing Plan June 6, 2025
Maine’ s Aroostook County is known as the Crown of Maine for good reason. Featuring warm hospitality and abounding recreation, it is here you will find a melting pot of cultures, wild adventures, and the best trails in the country. Aroostook County is one of eight tourism regions in Maine and no two are alike. Each region operates a Destination Marketing Organization to localize marketing messages that reflect the visitor experience important to this part of the Pine Tree State. ACT does not compete with the other eight regions for visitation, instead, we collaborate together as appropriate to strengthen our messaging to promote leisure and business travel to all of Maine.
ACT is a collaborative program managed by a 12-member board that oversees the direction, style, and annual marketing plan. Board members serve two-year terms, must reside within The County, and represent one of the distinct sectors as identified in Aroostook Count Tourism’ s bylaws. The board member representation should always be equal representation of the four regions of the Crown of Maine. The multimedia marketing plan spans four seasons and represents all four regions( St. John Valley, Central Aroostook, Southern Aroostook, and North Maine Woods.
Stakeholders are the reason for our work. ACT holds monthly board meetings open to the public and the Annual Aroostook County Tourism Summit and three Coffee and Tourism round-table discussions. We stay in touch with stakeholders with quarterly Stakeholder Emails that include news, marketing initiatives they can join, grants, discounted advertising, and more. We encourage area businesses, municipalities, landowners, and organizations to contact ACT staff or engage with our board members to leverage the materials, content, and promotions for their benefit.
Strong working relationships with organizations such as the Maine Tourism Association, Maine Sports Commission, Maine Golf, ATV Maine, Hospitality Maine, Bicycle Coalition of Maine, and engaged stakeholders ensure the story of Maine’ s Aroostook County is shared with many. ACT pushes PR out for the industry to writers, influencers, and statewide contacts to ensure the story of The County is heard, understood, and valued. The single most important thing a business or organization in Aroostook County can do is to write a press release. ACT will get stakeholder’ s good news into the hands of storytellers across our vast network.
Aroostook provides visitors a relaxing escape where generationally-owned agricultural fields and old-growth black spruce forests collide in a patchwork of rolling vistas spilling over the top of New England into New Brunswick, Canada. The grandeur and adventures of The County cannot be contained to photos of advertisements or the words in magazines, but the moment your eye adjusts to the darkness of the night sky to reveal the Milky Way or the cool waters of the Allagash fall through your fingertips – that is when you will understand what it means to say,‘ Aah’.