12 MTMPP 2025 / 26 Marketing Plan June 6, 2025
The 2025 / 26 budget requests $ 300,000 in funding from MOT with a cash match of $ 25,450 and inkind match of over $ 13,160. Together this creates a marketing program total of $ 330,810. The top priority of ACT is to keep administrative costs low to allow more funds to go directly to ad buys.
$ 60,000 of the total funding from MOT is utilized as Administrative Allocation as outlined in the grant guidelines and pays for salary, benefits, mileage, and board member mileage. In-kind match is calculated at $ 35 / hour and accounts for 12 ACT Board Members’ time donated to meetings, staffing of trade shows, and the Aroostook County Tourism Summit.
ACT has developed a detailed budget as an attachment to this marketing plan.
The 2025 / 26 budget continues the always-on marketing approach while increasing broadcasting, SEM, and Portland advertising to reach higher repetition for our closest feed market. The budget as presented allows ACT to increase the amount of time staff may complete the work and grow the industry in northern Maine.
Cash Match
1. Project: Professional Development – it is likely that 50 %( an estimated $ 800) of costs for conference registrations will be approved by the Harold Alfond Center Workforce Development Funding.
2. Project: Capshore Photography- Ignite Presque Isle will pay $ 2,000 toward the project for a class on digital marketing to be taught by Kristin Fuhrmann-Simmons to 25 ACT Partners.
3. Project: Vacation Giveaway – a hotel or lodging establishment will donate four days and three nights at their property for an estimated value of $ 450.
4. Project: Guidebook – it is estimated that $ 1,800 in ad sales will be generated in the regional travel guide printing project.
5. Project: MIY Co-op – ACT has a history of selling four pages of MIY coop advertisements and estimates revenue at $ 14,400.
6. Project: Administrative Expenses – The Director of Economic and Community Development at NMDC, Jon Gulliver, contributes > 60 hours to the management of the ACT program and completes special projects at a minimum value of $ 6,000.