8 MTMPP 2024 / 25 Marketing Plan May 23 , 2023
o
o
• We will keep Google Search running 365 days a year and stay on budget with a budget cap while keeping terms seasonally relevant quarterly
• Topic – summer , fall , winter , spring
Google Display
• We will keep Google Search running 365 days a year pointing visitors to the season activity hubs on www . visitaroostook . com while banners and gifs are updated every month
Social Media
• We will keep Facebook , Instagram , and Pinterest ads running 365 days a year with new creatives and ad styles every two weeks that link directly to relevant content on www . visitaroostok . com
• Retargeting ads appear on social media inviting people back to www . visitaroostook . com to request a guidebook be mailed
• Domestic Trade Shows ACT will put itself in front of thousands of prospective visitors to the region and reconnect with past visitors through participation in four trade shows . ACT depends on the volunteers to travel to each tradeshow . ACT will attend two snowmobile shows , a sportsmen show , and we are on the waiting list for the Fryeburg Fair . In addition to booth space , posters and a giveaway offer will extend the reach of the booth presence .
A new 10 ’ x10 ’ tradeshow booth will be purchased to replace the aging and broken existing booth . New equipment will be lighter and easier for volunteers to assemble . The creatives of the booth can easily be adjusted to match the theme of the tradeshow staff are traveling to . o New Hampshire Grass Drags ( Epping , New Hampshire ) o Big East Powersports Show ( Syracuse , New York ) o Two unknown destinations o New booth equipment
• Photo & Video Asset Development The foundation of the quality marketing content ACT is known for is photography and videography . ACT maintains a robust photo / video library . Vertical video is a new file format important for social media marketing and paid advertising such as Instagram Story advertising , more professional quality video files are required to continue the high standard of ACT ’ s organic and paid social media content . ACT will grow the number of files with commercial rights in our library by 20 minutes to support a minimum of 12 content types such as Instagram Reels .
ACT makes many files in its existing library available to nonprofit or government organizations for use in positively promoting The County . ACT will grow the number of files with shared rights in our library by 200 images .