7 MTMPP 2024 / 25 Marketing Plan May 23 , 2023
ACT attends speaking engagements , interviews , and in-region trade shows as invited . It is feasible to assume ACT will have a presence at three local trade shows with our regular tradeshow booth so residents can get a taste of the marketing work we push out , but most importantly it is to display how stakeholders can get engaged in existing programs to elevate themselves with ACT , MOT , and MTA o 1 Tourism Summit o 4 Quarterly Emails o 3 Coffee & Tourism Chats o Local trade shows by invitation o Presentations by invitation o Business Cards
• Paid Advertising o Print Advertising
• We will place full-page and back-cover advertisements in Maine Invites You , Maine Snowmobiling Guidebook , Visit Portland Regional Guidebook , Yankee Magazine , American Road Magazine o OTT Broadcast Marketing
• We will produce and run 1:00 and 0:30 video commercials Premium OTT / CTV and Disney Advertising in December and May . o
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• Topic – Maine ’ s Best Winter and Spring Fishing
Canadian Advertising
• We will place a full-page advertisement in the USA Travel Center Guidebook and in a quality magazine in the Halifax market . 0:30 YouTube pre-roll in December , January , May
• Topic – winter recreation and signature events
# VisitAroostook
• We will distribute table toppers , welcome posters , coasters , and lawn signs to 25 trailheads , restaurants , and lodging establishments in all four regions of Aroostook in the month of January
• Call to action – use # VisitAroostook and QR code linked to digital maps
Maine Newspaper Advertising
• We will place half-page advertisements in Katahdin Region News , Lincoln News , Calais Observer , Machias Times in July , August , January , May
• Call to action – signature events
Advertorial
• We will place advertorial content in Experience Maine Magazine , Yankee Magazine , Snowgoer Magazine
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