10 MTMPP 2024 / 25 Marketing Plan May 23 , 2023
• ATV Mapping ACT will create a robust ATV map that covers the entire Aroostook County . ACT will contract for the completion of this work . The process includes purchasing the existing mapping data from the Southern Aroostook , Central Aroostook , and St . John Valley map makers . Designing a userfriendly layout and printing no less than 25,000 maps while implementing a methodology of updating the map for a reprint in two years . o Data Collection July - September o Design October – March o Print April
• Build Enthusiasm & Anticipation ACT will create excitement about travel to The County with a weekend giveaway experience . This activity allows ACT to capture visitor contact information to enroll them in our email marketing program and social media engagement . A person who enrolls in the ACT giveaway is subject to five robust marketing messages that put the very best content in front of the contestant at entry , confirmation , update , announcement , and continued monthly email marketing . This creates a longer engagement time between ACT and the contestant and the opportunity to put swoon-worthy content directly in their hands that whether they win or not they are more aware of what visitation to the region could be like . o Weekend Experience Giveaway collects entries for three months online and at trade shows , the actual weekend will occur in January . The Caribou Inn & Convention Center ( soon to be Best Western ) has donated a King Suite to the project .