THE COUNTY METHOD
11 MTMPP 2024 / 25 Marketing Plan May 23 , 2023
THE COUNTY METHOD
Maine ’ s Aroostook County is known as the Crown of Maine for a reason . Featuring warm hospitality and abounding recreation , it is here you will find a melting pot of cultures , wild adventures , and the best trails in the country . Aroostook County is one of eight tourism regions in Maine and no two of them are alike . Each region operates a Destination Marketing Organization that localizes marketing messages to reflect the visitor experience important to that part of the Pine Tree State . ACT does not compete with the other eight regions for visitation , instead , we collaborate together as appropriate to strengthen our messaging to promote leisure and business travel to all of Maine .
ACT is a collaborative program managed by a 12-member board that oversees the direction , style , and annual marketing plan . Board members serve a two-year term , must reside within Aroostook County , and represent one of the distinct sectors . The board member representation should always be equal representation of the four regions of Aroostook . The multimedia marketing plan spans all four seasons and represents all four regions .
Stakeholders are the reason for our work . ACT holds monthly board meetings open to the public and the Annual Aroostook County Tourism Summit . We stay in touch with stakeholders with quarterly Stakeholder Emails that include news , marketing initiatives they can join , grants , discounted advertising , and more . We encourage area businesses , municipalities , and organizations to call or email ACT staff or engage with our board members to leverage the materials , content , and promotions for their benefit .
Strong working relationships with organizations such as the Maine Tourism Association , Maine Sports Commission , Maine Golf , ATV Maine , Hospitality Maine , Bicycle Coalition of Maine , and engaged stakeholders ensure the story of Maine ’ s Aroostook County is shared with many . ACT pushes out PR for the industry to writers , influencers , and statewide contacts to ensure the story of The County is shared with many . One of the most important things a business or organization in Aroostook County can do is to write a press release . ACT will get stakeholders good news into the hands of storytellers across our vast network .
Aroostook County provides visitors a relaxing escape where generationally owned agricultural fields and old-growth black spruce forests collide in a patchwork of rolling vistas spilling over the top of New England into New Brunswick , Canada . The grandeur and adventures of The County cannot be contained to photos of advertisements or the words in magazines , but the moment your eye adjusts to the darkness of the night sky to reveal the Milky Way or the cool waters of the Allagash fall through your fingertips – that is when you will understand what it means to say , ‘ Aah ’.