ACT MTMPP Grant Report | Final | July 1, 2024 through June 30, 2025
• Independent Newspapers – two full page advertisements placed in the Lincoln / Katahdin Region News, The Calais Advertiser, Machias Valley News Observer on separate occasions; 33,000 combined print distribution
Email marketing is critical to moving visitors who have expressed interest in visiting Aroostook into visitaroostook. com to browse inspiration and resources for planning a great trip. Email marketing for ACT is broken into two segments – Visitor Emails and ACT Partner Emails.
• Visitor Emails o 11 sent in this period, open rate of 41.2 % o 20,841 subscribers o New subscribers receive a welcome email, then receive the once-a-month visitor email.
• ACT Partner Emails o Six sent in this period, Open rate of 59 %
o o
1,911 subscribers New subscribers added manually, content includes tools and programs for businesses to grow as well as ACT content that is simple to share or partner on.
• The East Coast Traveler featured a full-page advertisement pointing visitors to find travel information at visitaroostook. com or by calling 1-888-216-2463. Primary distribution through 400 locations in Quebec, New Brunswick, and Nova Scotia. 60,000 printed and digital distribution is seen here: www. theeastcoasttraveler. com /
• Western New Brunswick Tourism is a new initiative just over the border from Houlton. Three visitor centers distribute the Aroostook: Official Travel Guide, for free.
• YouTube Preroll ran in May through June 30 in the ACT Canadian Market with a 0:30 piece for Come On Over. 152,991 impressions and 88,227 completed views.
• SuperTrax Magazine and Email Blast published a two-page spread of snowmobiling in Aroostook to a Canadian audience of 90,000.
• Digital Advertising has increased its footprint to expand east to Halifax, Nova Scotia using Meta and Google tools. In February of 2025, the cost per click increased and negative comments plagued traditional advertising messages. In April, new advertising language was introduced for“ we love both sides of this river” and“ Aroostook, a place one may simply just be”. The expanded geographical area decreased the density of repetition in advertising to Canada. Google has removed its surcharge on ads displayed in Canada for US advertisers.
# ACT designed and created materials to display at organizations and businesses in the region to interact with both visitors and residents. 100 door clings, 10,000 coasters, and 300 table toppers were distributed to more than 30 dining, lodging, and recreation areas in Aroostook. The cohesive three-part messaging on materials activated user-generated content by using # VisitAroostook on social sharing, entertained visitors with a 17-question gamified poll for‘ Best of Aroostook, inspired Aroostook adventures for winter fun areas by linking to deep travel information on visitaroostook. com. Digital social media advertising was pushed out to people visiting or who had recently visited Aroostook. This initiative is a wayfinding tool for