ACT MTMPP Grant Report | Final | July 1, 2024 through June 30, 2025
• MPBN – 20 0:15 placements were broadcast on MPBN between December 15- 30, strategically placed abutting a one-hour program featuring Aroostook. General Aroostook Promotion
• Early Winter CTV- 0:30 non-skippable and clickable CTV ads broadcast in 30-mile radiuses of Epping, Springfield, Syracuse, and Augusta in the month of November. 55,000 ads were displayed to those who likely attended the ACT tradeshows in those areas. Snowmobile & Winter Promotion
• Early Winter YouTube Preroll – 0:30 clickable videos broadcast from the eastern side of Quebec City to Halifax in November and December in the Canadian market. 256,710 impressions and 191,610 completed views. Snowmobile & Winter Promotion
• Summer CTV- 0:30 non-skippable and clickable CTV ads broadcast in 30-mile radiuses of Epping, Springfield, Syracuse, Portsmouth, and Augusta. ATV Promotion June: 149,114 completed views, 66 clicks May: 69,980 completed views, 39 clicks
• Summer YouTube Preroll- 0:30 clickable videos broadcast from the eastern side of Quebec City to Halifax in June to the Canadian market. ATV Promotion June: 51,155 completed views, 24 clicks May: 20,097 completed views, 11 clicks
• USA Travel Center – This Canadian Publication is available in all Canadian Visitor Centers in the ACT marketing area. One full-page ad, 60,000 print distribution
• Maine Invites You – Maine’ s official travel guide requests ACT to sell ads for the publication, the benefit is that cost savings are passed on to local businesses. 250,000 print distribution
• Experience Maine – Four Bangor Daily News inserts for subscribers and additional distribution to Maine Tourism Association( MTA) visitor centers, these were centerfold spreads. Fall, winter, and two summer placements. 440,000 print distribution
• SnowGoer Magazine – Two months of print advertising were purchased in December and January both with a full-page ad and a full page of advertorial. 180,000 print distribution
• SuperTrax Magazine – one two-page spread advertisement was placed in the American publication and one full-page advertisement was placed in the Canadian Advertisement. 160,000 print distribution 27,000 email distribution
• Yankee Magazine – one full-page advertisement was placed in the print circulation of the November publication linking to a robust digital article on www. newengland. com. 350,000 printed copies in a circulation of 2.5 million audience
• Maine Snowmobile Association Guide – full back cover advertisement. 1,500 print distribution