ACT MTMPP Grant Report | Final | July 1, 2024 through June 30, 2025
Scotia. Ad content and type deliver seasonal, activity-based messages targeted to families with an interest in the advertised topic.
ACT deploys an always-on digital marketing campaign that includes Google AdWords, Google Display Ads, Facebook Ads, Instagram Ads, Pinterest Ads, and organic social media. This always-on strategy pulls viewers into www. visitaroostook. com where they find deeper information on the activity, event, or destination they initially viewed in the paid ad. The goal of marketing repetition is to create familiarity and educated awareness of The County as a great place to visit, relax, and explore.
Marketing layers of the four-season marketing campaign include marketing emails, organic and paid social media, broadcast and OTT advertising, print and advertorial placements, tradeshows and fulfillment, photography and content creation, and more. Organic social media is a singular role in the four-season marketing campaign promoting the region; however, it is the most visible component to residents of The County.
Facebook – 17,790 page followers to date. Increase of 2,792 over the same period last year. Instagram – 5,250 4,632 followers to date. Increase of 618 over the same period last year. YouTube – 499 subscribers to date. Increase of 85 over the same period last year. Pinterest – 105 followers to date. Increase of 8 over the same period last year. Threads – 1,145 followers to date. Increase of 205 over the same period last year. TikTok – 1019 followers to date. Increase of 898 over the same period last year. Robly Visitors – 24,064 active email contacts to date. Increase of 6,542 over the same period last year. Robly Stakeholders – 2,322 active email contacts to date. Increase of 1,304 over the same period last year.