ACT MTMPP Grant Report | Final | July 1, 2024 through June 30, 2025
visitors to find quality information to inform their visit while visitors are presumably in a seated environment, waiting for food or service. Visitors are educated, inspired, connected to official travel information and just clicks away from browsing special offers, business listings, and events.
ACT Partners were enthusiastic to receive coasters and willing to display materials for the months of January and February in hopes visitors would vote for their business in the‘ Best of Aroostook’ poll.
• Nearly 775 votes were gathered from the QR and digital advertising. QR codes were scanned 1,200 times. # VisitAroostook ads captured 86,000 social media impressions targeting people traveling to or who had recently visited Aroostook.
• Nine awards were given and presented to the most popular businesses recognized during the‘ Best of Aroostook’ voting. Each were given a plaque to display at their business and recognized at a brief ceremony during the Madawaska Coffee and Tourism event. A press release was pushed to media outlets, 18 new pages of content were uploaded to visitaroostook. com, and this lit-up the internet and social media. This activity won many great earned media placements on radio stations, newspapers, and social influencers. Example: www. visitaroostook. com / post / bestof-aroostook-awards-2025-winners
3,894 people enrolled( up 1,202 from 2022) in the Winter Weekend Getaway Giveaway for the chance to win a travel package with an estimated value of $ 2,230. This activity provided $ 1,050 in cash match from donated hotel rooms and gift basket items. This activity works beginning at the tradeshow loop in October where a person would enter the drawing on the digital landing page after a strong conversation with the ACT tradeshow representative. A confirmation email sends helpful tips and tools for planning a winter vacation to Maine. A follow-up email to remind them to invite their friends to enter. An email with a final reminder and post-email announcement. This allowed ACT us to send 12,400 marketing emails with an open rate of 40 %( down from 72 % in 2022). This campaign is the best way to put the tools and inspirations in front of people during critical late fall planning for winter getaways. A live drawing for the giveaway was held at the Houlton Visitor Information Center in conjunction with MTA.
ACT built and launched a new website replacing the existing TechShare website originally built in 2008. The new website makes better use of visual assets and moves visitors through seasons, major activity attractions, events, and special offers. Phase one of the website project is complete, and revisions took place in summer of 2025 to iron out programming and layout problems within the site. Phase three includes SEO and the buildout of a digital MapBox that correlates with events, businesses, and geographical features so visitors can better understand the placement of attractions, landmarks, and transportation.
• 16 activity hubs completed: www. visitaroostook. com / information-hub / snowmobiling-inaroostook
• 63 Articles corrected or updated: www. visitaroostook. com / post / atv-clubs-in-maine-aroostookcounty
• 44 New articles: www. visitaroostook. com / post / five-beaches-to-enjoy-this-summer
• 41 Special offers listed: www. visitaroostook. com / deals / family-farm-tour-30
• Business listings added: www. visitaroostook. com / listing / canoe-the-wild