ARCHITECTURAL FOCUS
THE COLOUR BATH , SHINJUKU STATION , TOKYO | 2021
Calming the commuter rush
An estimated 3.7 million daily visitors pass through Shinjuku Station in Tokyo , Japan , making it the busiest transportation hub in the world . The East-West Passageway serves as a crucial artery for the subway , inner-city , and commuter-rail travelers who cross the 100-meter corridor every day . However , the overcrowded and stressful atmosphere had earned it a negative reputation . To improve circulation and create a sense of harmony , The Colour Bath envelops the corridor with glowing gradients , themed moods , and ambient digital content . Drawing inspiration from Shinjuku ’ s diverse culture , the large-scale multimedia ecosystem — one of the largest of its kind in Japan — uses light , video , and sound to offer commuters calming and colourful moments of wonder . In support of JR East ’ s business goals , The Colour Bath also creates room for revenue-generating content within a unified and entertaining ecosystem .
Leading transportation hubs are no longer simply where the travel journeys begin and end .
THE JOURNEY OF DISCOVERY : TERMINAL 1 , HONG KONG INTERNATIONAL AIRPORT | 2022
Expanding the journey landside
With almost 72 million passengers served in 2019 , Hong Kong International Airport vies with Dallas-Fort-Worth as the second busiest airport on the planet . The Journey of Discovery in the recently renovated Terminal 1 , originally designed by Foster + Partners , strengthens the airport ’ s reputation as a leading destination for passenger experience innovation . Positioned at strategic touchpoints , four multimedia activations contribute to this holistic effort to create a welcoming atmosphere and impart a deep
sense of place for arriving and departing passengers , from curb to gate or gate to curb . Integrating interactive technologies were key to the client ’ s vision , including original content and storytelling from celebrated local artists , crafted to resonate with local travellers and spark visitors ’ curiosity . Extending the passenger journey on both ends , the immersive Twin Gardens in the Meeters and Greeters Hall offers visitors a lush environment to play , relax , and share excitement for their trip with friends and family , whether in person or on social media .
THE ORCHARD , HAMAD INTERNATIONAL AIRPORT , DOHA | 2022
Reinvigorating the travel itinerary
As part of an expansion that will increase Hamad International Airport ’ s capacity to more than 75 million visitors , Moment Factory was tasked with creating a rejuvenating multimedia environment for the new concourse ’ s indoor tropical garden , The Orchard . Surrounding the oasis , a one kilometre-long LED ribbon unfurls across two storeys , amplifying the beauty of nature with native botanical themes and showcasing Qatar ’ s rich cultural heritage on a 24-hour ambient loop . Ideal for long layovers , or even a quick recharge , the serene space encourages travellers to meander and dwell in the terminal ’ s retail , food , and beverage zones , and repositions Hamad — ranked # 1 in the world by Skytrax in 2021 and 2022 – as a refreshing , rather than draining leg of the travel journey .
THE DIGITAL JOURNEY OF SURPRISES : TERMINAL A , NEWARK LIBERTY INTERNATIONAL AIRPORT | 2023
Taking local pride global
As part of the largest design-build project in the state ’ s history , the transformation of the New Terminal A at Newark Liberty International Airport ( EWR ) extends a proud New Jersey welcome to domestic and international travellers . Seamlessly integrated into the terminal ’ s architecture and systems , The Digital Journey of Surprises was strategically designed to provide an entertaining experience within
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