ARCHITECTURAL FOCUS
Over the past decade , Moment Factory has continued to innovate , drawing on its industry-leading technical and creative expertise to transform the world ’ s busiest and top-ranked travel gateways into destinations in their own right .
THE THEATRE OF EXPERIENCE : TERMINAL 4 , SINGAPORE CHANGI AIRPORT | 2017
Pushing the boundaries
In its constant pursuit of excellence , earning Skytrax ’ s # 1 airport ranking for 10 of the past 12 years , Changi Airport Group commissioned Moment Factory to create two transformative media features . As travellers pass through security , an immersive media wall comes to life with picturesque landscapes and animated bas-relief sculptures , bringing levity to a traveller pain point . In the retail zone , large-format LED screens create a trompe-l ’ oeil effect , seamlessly merging real and virtual storefronts to recreate Singapore ’ s traditional shophouse architecture . This cinematic backdrop sets the stage for a local love story that entertains travellers as they shop and dine . Each installation was designed to blend into the airport environment and cater to specific traveller needs , while forging emotional connections to Singaporean culture .
CHANGI EXPERIENCE STUDIO , SINGAPORE CHANGI AIRPORT | 2019
Inventing the aerotropolis
Changi Airport Group ’ s ongoing relationship with Moment Factory attests to their confidence in the transformative role multimedia storytelling plays in airports and its contribution to their dominance in the market . As part of the group ’ s vision for an aerotropolis , a place where city merges into airport , Moment Factory was asked to create two inspiring multimedia experiences to anchor the innovative Experience Studio within the Jewel , the airport ’ s new mixed-used , landside visitor attraction . Designed to entertain , engage , educate , and encourage the health and well-being of visitors , Moment Factory developed an interactive multiplayer game powered by human movement and an immersive theatre that takes visitors on a sweeping virtual tour of the evolution of Changi Airport and its crown Jewel . Since opening , Jewel has attracted an average 300,000 visitors per day , showing that airports can be venues for much more than take-offs and landings .
MOYNIHAN TRAIN HALL , PENNSYLVANIA STATION , NEW YORK | 2020
Celebrating a city and its regions
Building upon the monumental history of Penn Station , Moment Factory developed a multimedia content strategy to help reinvent America ’ s busiest transit hub as a world-class transit hub and central gathering place for visitors and locals alike . Celebrating the romance of travel , the heritage of the architectural landmark , the vibrancy of New York City , and the beauty of the state at large , seven animated capsules play across four colossal LED screens , casting a sheen of splendour over the visitor experience and contributing to a positive halo effect for the restaurant , retail , and business tenants that overlook the epic new atrium .
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