ARCHITECTURAL FOCUS
MOMENT FACTORY
A CLOSER LOOK AT THE INNOVATIVE WORK FROM THE STUDIO ’ S ONGOING COLLABORATIONS WITH THE WORLD ’ S BUSIEST AND TOP- RANKED TRANSPORTATION HUBS
It ’ s been ten years since Moment Factory unveiled North America ’ s largest airport multimedia ecosystem at the Tom Bradley International Terminal in Los Angeles International Airport ( LAX ). Produced in collaboration with top global strategists , this groundbreaking series of immersive media features put LAX on the map as a place where travellers could rediscover the romance of travel and glamour of Hollywood , and set a new standard for airports and train stations around the world .
Over the past decade , Moment Factory has continued to innovate , drawing on its industry-leading technical and creative expertise to transform the world ’ s busiest and top-ranked travel gateways into destinations in their own right . Through this gamechanging approach , transportation hubs not only reinforce their position as strategic gateways to the destinations they serve , but also become a central part of the passenger journey , driving visitorship and revenue-generating opportunities , while reviving the wonder and grandeur of the travel experience .
TOM BRADLEY INTERNATIONAL TERMINAL , LOS ANGELES INTERNATIONAL AIRPORT | 2013
Reinventing the passenger journey
With the opening of the next-generation Tom Bradley International Terminal in 2013 , outbound travellers encountered a completely new airport experience . Instead of a stressful airport environment , travellers stepped into an oasis of harmony and calm , created with a multi-canvas multimedia ecosystem . Inspired by the iconography of Los Angeles , Moment Factory teams crafted immersive video content featuring the latest in high-resolution imaging , 3D effects , interactive capsules , and real-time information to bring continuity and romance to a passenger journey . From this point on , the airport would no longer be viewed as an uninspired place to transition through as quickly as possible .
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