ARCHITECTURAL FOCUS a highly functional space . Located at key touchpoints , a series of permanent large-scale installations evolve to meet traveller needs from curb to gate , with New Jersey pride front and center every step of the way . Moment Factory consulted with numerous experts to capture the distinct yet diverse personality of the state ’ s 21 counties , and to pay homage to innovators shaping its history and future .
THE FUTURE OF PASSENGER EXPERIENCE INNOVATION
These world-class travel hubs exemplify a paradigm shift in passenger experience innovation .
“ In today ’ s experience economy , travellers leave home with heightened expectations ,” says Mikael Charpin , General Manager and Producer of the Cities Unit at Moment Factory . “ Leading transportation hubs are no longer simply where the travel journeys begin and end . Increasingly , they have become a vital extension of the travel experience , where cultural discovery and entertainment open the door to higher satisfaction rates , increased brand value , and revenues .”
SO , WHERE IS MOMENT FACTORY HEADED NEXT ?
Expect more innovative work from the studio ’ s ongoing collaborations with the world ’ s busiest and top-ranked transportation hubs , including , notably , another collaboration with Changi Airport , named the world ’ s best airport by Skytrax in 2023 , and Incheon International Airport in Korea .
Moment Factory ’ s teams have also landed in Seoul ’ s Incheon International Airport , rated as Skytrax 2023 ’ s fourth-best airport in the world .
Every step along the travel journey counts . By embracing the transformative potential of transportation hubs , each step has the chance to leave a personal and lasting imprint on every traveller .
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As a recent impact study on immersive installations by studio HABO confirms , service environment and atmosphere account for a 42.5 % weight in the traveller experience , making it the most significant factor for improving international rankings ( as per Airports Council International ). In addition to increasing brand equity , the study finds that art and immersive experiences boost traffic , dwell times , and on-site revenues , proving transportation hubs can be places where travellers and non-travellers alike choose to spend their time and money .
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