Apparel Online India Magazine May 2nd Issue 2018 | Page 34

DIRECTIONS BY
I
t is no wonder that fashion is
cyclical.
The nineties are serving as a
vintage trend concept to attract
millennials and Gen-Z alike, with
every major brand and high-fashion
designer trying to appease this
particular audience by tapping into
this nostalgic idea.
The ’90s were known as a period
which redefined denim styles, and
this season sees a massive revival
of those sentiments.
A looser fit – varying from baggy, to
mom and dad jeans and oversized
silhouettes – are big for F/W 2018-
19, while in the colour department,
pale finishes such as classic greys
are making a comeback.
’ 9 0 s D E N I M
S
treetwear inspired clothing
is one of the key directional
concepts this year.
Taking over the athleisure
categories, streetwear has paved
way for a more commercially
viable approach to everyday
clothing. Staples such as denims,
have not been left untapped by
this phenomenon and have in
fact, increased their appeal by
transitioning as rugged tracks.
Racetrack-inspired prints and
contrast stripes/piping running
vertically across the sides of jeans
lend a sporty chic feel to the
pieces.
SIDE STRIPES
34 Apparel Online India | MAY 16-31, 2018 | www.apparelresources.com