Apparel Online India Magazine May 2nd Issue 2018 | Page 35

DIRECTIONS BY
A
s the concept of seasons
becomes more of a thing of the
past, transitional concepts come to
the fore.
The most distinct concept being
that of the colour palettes being
opted for, from bright yellows to
marina blues to blush pinks, 2018
is all about untried colours in the
jeans. A trend that started picking
up during F/W 2016-17, pink, lilac
and shades of red have already
made their presence known in the
market. The wide acceptance has led
to designers and brands exploring
more head-to-toe coloured denim
pieces for the upcoming season.
MONOCHROMAGIC
I
n a report cited by Edited,
it is observed that skinny
jeans have significantly
been losing out on their
market share over the past
few years.
The focus this season is on
showing off the ankles with
high waisted, cropped and
flared hem jeans. Wider leg
styles are gaining ground,
as anti-fit and comfort-first
clothing rank as top concerns
for shoppers worldwide.
C U LO T T E S C L O U D
www.apparelresources.com | MAY 16-31, 2018 | Apparel Online India
35