DIRECTIONS BY
Shapewear
The category of shapewear has seen a marked growth since a few years steering it clear from the fad domain .
A booming market for new moms and women dealing with unwanted flab or obesity , shapewear products have received thousands of orders on AliExpress beginning Q1 . Because of its slimming properties , it is highly lucrative for brands to come up with a good variety of styles to cater to different needs of the consumers .
For example , certain consumers would look at targeting the stomach area with a high waisted tummy tucker whereas some would be interested in purchasing a piece that accentuates the bust region with built-in padding in the bra .
Knotted Everything
micro-trend which gained
A momentum at the end of Q1 and beginning of Q2 , the knot detail has been a big hit this summer – leaders being the front-knot top / blouse and wrap-around skirts knotted on the side .
Available in cropped as well as full shirted styles ( in tops ) and also on onepiece jumpsuits as a design element , the retro-isque front-knot tops saw a growth of 162 per cent in new arrivals and 198 per cent in case of sell-outs .
Wrap-around knotted skirts saw a 274 per cent increase in new arrivals resulting in a 272 per cent increase in top sellers . The style is well split across segments , with 48 per cent of total products retailing on the mass market , and 21 per cent in the luxury domain .
Pro tip : If you haven ’ t backed tie front tops yet , steer away from them for the Fall season , as it was observed by Edited that 72 per cent of new arrivals are in value and mass .
32 Apparel Online India | JULY 16-31 , 2018 | www . apparelresources . com