DIRECTIONS BY
Shapewear
The category of shapewear has seen a marked growth since a few years steering it clear from the fad domain.
A booming market for new moms and women dealing with unwanted flab or obesity, shapewear products have received thousands of orders on AliExpress beginning Q1. Because of its slimming properties, it is highly lucrative for brands to come up with a good variety of styles to cater to different needs of the consumers.
For example, certain consumers would look at targeting the stomach area with a high waisted tummy tucker whereas some would be interested in purchasing a piece that accentuates the bust region with built-in padding in the bra.
Knotted Everything
micro-trend which gained
A momentum at the end of Q1 and beginning of Q2, the knot detail has been a big hit this summer – leaders being the front-knot top / blouse and wrap-around skirts knotted on the side.
Available in cropped as well as full shirted styles( in tops) and also on onepiece jumpsuits as a design element, the retro-isque front-knot tops saw a growth of 162 per cent in new arrivals and 198 per cent in case of sell-outs.
Wrap-around knotted skirts saw a 274 per cent increase in new arrivals resulting in a 272 per cent increase in top sellers. The style is well split across segments, with 48 per cent of total products retailing on the mass market, and 21 per cent in the luxury domain.
Pro tip: If you haven’ t backed tie front tops yet, steer away from them for the Fall season, as it was observed by Edited that 72 per cent of new arrivals are in value and mass.
32 Apparel Online India | JULY 16-31, 2018 | www. apparelresources. com