Apparel Online India Magazine July 2nd Issue 2018 | Page 33

DIRECTIONS BY
Paperbag
Waists
C
inched waistlines and robe-like
silhouettes have been doing the
rounds since the past few seasons.
After enjoying a calculated growth of
344 per cent in Q1 last year, paper
bag waistlines have surprisingly
maintained their momentum in 2018
as well.
The paperbag assortment comprises
of pants and trousers, shorts and
skirts – out of this, trousers account
for 51 per cent of the mix. Though
trousers are the fastest sellers,
fast-fashion giants such as Zara and
Bershka have seen swift sell-outs in
paperbag skirts and shorts styles, too.
Polka Party
P
olka dots have been a
dominant design element
since the 1940s and have
come a long way hence,
evolving through the ages.
The sartorial specks are
changing their monochrome
aesthetic referencing a retro
mood towards olive green and
candy cane pallets to reveal a
new design dimension.
More focused on the
womenswear segment, the
growth in this area has been
exceptional with new arrivals
lifting 72 per cent and sell-
outs up by 76 per cent in both
mass market and luxury.
We expect this to be a
performer through Fall 2018
as well.
www.apparelresources.com | JULY 16-31, 2018 | Apparel Online India
33