Apparel Online India Magazine July 2nd Issue 2018 | Page 31

DIRECTIONS BY
Blazer Bash
B
lazers and power suits are performing
well across the board, with the former
serving as a transitional day to night
piece.
Keeping up with its sustained growth
since Q2 last year, the structured
silhouette is expected to stick around into
Fall 2018. After striking it as a bestseller
in Q1, the trend continued onto Q2 with
a 33 per cent lift in luxury new arrivals,
accompanied by an incredible 76 per cent
increase in bestsellers.
There has been a noticeable tilt towards a
very specific muted pink across luxury and
mass market categories, though check
and plaid versions in black and white are
performing well, too.
Detail-wise, double breasted styles
for both men and women, with a nod
towards golden hardware have proved
to be a mover. For those catering to the
workwear segment, inclusion of a longer-
line double breasted style in the product
mix would prove to be expedient.
Streetwear
Conquest
D
emna Gvasalia-helmed
Balenciaga overtaking Gucci
for a third consecutive quarter and
Virgil Abloh’s appointment at
Louis Vuitton, are enough proof
that the industry-wide impact of
streetwear is only poised for growth
in the future.
The success enjoyed by Balenciaga,
Vetements, Off-White, Supreme
and even Prada, has inspired a
host of brands to pay heed to the
oversized puffer jacket, ugly shoes
trend and sock boot styles.
Prada’s mash-up aesthetic of
covetable belt bags, raincoat
inspired track pants, bucket hats,
and Tech-fly trainers have paved a
new way for streetwear infused
with feminine notes, citing
streetwear items as now becoming
a statement piece.
www.apparelresources.com | JULY 16-31, 2018 | Apparel Online India
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