Apparel Online India Magazine July 2nd Issue 2018 | Page 31

DIRECTIONS BY Blazer Bash B lazers and power suits are performing well across the board, with the former serving as a transitional day to night piece. Keeping up with its sustained growth since Q2 last year, the structured silhouette is expected to stick around into Fall 2018. After striking it as a bestseller in Q1, the trend continued onto Q2 with a 33 per cent lift in luxury new arrivals, accompanied by an incredible 76 per cent increase in bestsellers. There has been a noticeable tilt towards a very specific muted pink across luxury and mass market categories, though check and plaid versions in black and white are performing well, too. Detail-wise, double breasted styles for both men and women, with a nod towards golden hardware have proved to be a mover. For those catering to the workwear segment, inclusion of a longer- line double breasted style in the product mix would prove to be expedient. Streetwear Conquest D emna Gvasalia-helmed Balenciaga overtaking Gucci for a third consecutive quarter and Virgil Abloh’s appointment at Louis Vuitton, are enough proof that the industry-wide impact of streetwear is only poised for growth in the future. The success enjoyed by Balenciaga, Vetements, Off-White, Supreme and even Prada, has inspired a host of brands to pay heed to the oversized puffer jacket, ugly shoes trend and sock boot styles. Prada’s mash-up aesthetic of covetable belt bags, raincoat inspired track pants, bucket hats, and Tech-fly trainers have paved a new way for streetwear infused with feminine notes, citing streetwear items as now becoming a statement piece. www.apparelresources.com | JULY 16-31, 2018 | Apparel Online India 31