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Leading chain of discount format stores – Brand Factory – owned by Future Group, is targeting to have a GMV( Gross Merchandise Value) of Rs. 500 crore by the end of its threeweek-long campaign.
Plying on the concept of‘ Unbranded to Branded’, the campaign was initially planned for just one week which has now been extended to three weeks owing to a GMV generation of Rs. 350 crore in first two weeks itself.“ We will cross Rs. 500 crore GMV mark,” Suresh Sadhwani, CEO, Brand Factory observed. He elaborated,“ On an average, we have serviced around 1 lakh
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customers every day across our 69 outlets during the campaign.”
Under the campaign, Brand Factory has been giving out discount vouchers worth Rs. 150 to Rs. 400 in exchange of unbranded clothes brought in by the customers. These
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vouchers can then be redeemed along with flat 50 per cent discount at the Brand Factory outlets during the promotional period. Additionally, Future Group is also planning to dish out more Brand Factory outlets to increase its store |
count from current 69 to 100 in the span of next three months to squeeze the best out of festive rush. Future Group intends to expand exponentially and have a store count of 200-250 by 2022.
At present, Brand Factory offers more than 200 Indian and international brands at 20-70 per cent discount, 365 days a year at its stores. Merchandise available at Brand Factory stores includes men’ s formals, casuals, youthwear, womenswear, sportswear, kidswear, footwear, accessories and more. Notably, Brand Factory grabbed Rs. 90 crore business and 5X sales during its‘ 50 % Anything & Everything’ sale held last year.
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