Apparel Online India Magazine July 1st Issue 2018 | Page 42

DOMESTIC RETAIL
Myntra opens
second physical
store; aims 100
stores in the next
two years
Targeted areas of 1-India Family Mart are UP, Bihar and Jharkhand
Flipkart-owned and leading fashion retailer Myntra has opened
its second ‘Roadster Go’ store in Bangalore. The store is
equipped with 30-second self-checkout facility which will save
time and enhance a buyer’s shopping experience.
Notably, the second store of Myntra’s private fashion brand has
come into effect after nearly more than a year since its first
store was inaugurated in March 2017. The second online store
is located in Malleshwaram at Mantri Mall and it is spread
across 1,900 sq. ft., having stock of all the latest collections
from the brand. To enhance the interaction of a customer with
the brand, the new store is completely enabled with RFID
(Radio Frequency Identification) that will allow the customers
to select their favourite products and place them in the RFID
tray for the self-checkout process. Ananth Narayanan, CEO,
Myntra-Jabong said that last year’s store opening was to
engage the customers with the brand, while this store is going
to provide them with the latest technology that is going to better
their in-shop experience.
Over the years, Pretty Secret’s presence has been felt in more than 350 MBOs and big departmental stores
calendar with the launch, adding
further, “With expansion, sourcing
goes up which makes us tap into
new hubs, access the vendor
base and if they can provide
us with the needed capacities,
we stick on them, because as
an organisation we believe in
increasing capacities with our
existing vendors. The company
mainly sources from Bangalore,
Tirupur, Mumbai, Delhi-NCR,
Ludhiana and from overseas like
China, Bangladesh and Sri Lanka.
About the sourcing challenges, he
says, “The price and lead times
are constantly coming down while
the volumes are growing. We have
an internal system to overcome
situations, which maintain all
the timelines right from concept
design to sourcing, negotiation, to
order placement… it’s a complete
team effort.”
Ramesh feels these are exciting
times for the industry with more
players coming into the market and
domestic players expanding; all this
is going to benefit the customer. Also,
the domestic players would have an
advantage over the international
players in Indian wear category. The
current situation is very dynamic
and as a sourcing professional he is
excited. “I foresee a kind of supply
chain emerging all over the globe
not only in India which is very agile,
responsive and customised, and
which is very critical to fulfil the
customers’ needs. As I see it, vendors
should not only remain vendors
now, but should also contribute
towards, say reducing the lead time,
servicing their customers, etc. That
kind of supply chain is the future
ready supply chain, and companies
like us are looking for it,” aptly
concludes Ramesh.
42 Apparel Online India | JULY 1-15, 2018 | www.apparelresources.com
Markedly, all the ‘Roadster Go’ stores will be offering integrated
inventory that gives a buyer the liberty to shop for a product
which is available at the same price as online. Additionally, the
outlet will also offer Endless Aisle, which allows the customers
to order a product which is not available at the store or is out-
of-stock. Later the company will deliver that product at their
respective specified locations. Reportedly, Myntra is eyeing to
expand its offline presence in the next two years by opening
100 stores out of which 50 physical ‘Roadster Go’ outlets will be
opened across India and HRX, Mango and several other brands
and will also be available via offline market by 2020.