Apparel Online India Magazine July 1st Issue 2018 | Page 41

DOMESTIC RETAIL
untapped and the customers are not
getting the right options,” informs
Joyjeet Banerjee VP – Inventory
and Planning.
The company is currently moving
with a standard research phase for
its expansion, identifying the Target
Group, and accessing the scope of
growth and scouting competition.
“Once through with our research,
we will look for more sourcing
options. Currently, we source from
Tirupur, Gandhidham, Ghaziabad
and also from China, Sri Lanka and
Bangladesh. With upcoming stores,
from the sourcing standpoint, we
have a strong network within the
country and outside it. We have
already anticipated a probable
scenario for the upcoming stores
and have safeguarded ourselves.”
Backed by its strategies and strong
sourcing network, the company is
targeting a 150 per cent profit after
making 100 per cent profit last year.
A relatively new brand House of
Zeniaa prides itself in the idea
of dressing today’s woman. After
making its presence felt at different
multi-designer stores around the
globe and online, it is planning
for expansion in the country. It is
testing the waters by focusing more
on the MBO format first and then
opening its own stores based on the
response. Keeping in mind the role
that women play every day, House of
Zenia’s western collection includes
effortless silhouettes, starting from
A-line dresses to the embellished
top for a casual day. Its’ other line is
a modest wear collection centering
and focusing on the Muslim ladies of
today. As to overcome the challenges
Arrow to open 55 outlets this fiscal
of sourcing it is looking for reliable
vendors. “We want exclusive partners
for transparency and so that the
quality can be maintained. Our brand
caters to a certain class and kind
of people, and that’s a part of the
brand’s USP. We don’t want that to be
hampered, each representative can
be equally responsible for the brand,”
shares actor Esha Gupta, Owner of
the brand. She further informs, “For
multi-designer store formats that we
are looking at, sourcing varies from
city to city. So, sourcing has definitely
increased, we have to keep a ready
inventory to send to stock at different
stores. Currently, we are looking for
exclusive partners in Tier-I and Tier-
II cities to take the brand on to the
next level.”
Delhi-based Nysaa Retail Pvt. Ltd.
that operates a chain of value retail
stores under the brand name 1-India
Family Mart across Eastern and
Northern India, has also stepped up
its expansion plans. This growing
value retail chain plans to invest
Rs. 200 crore and open around
100 stores in the next two fiscals.
The company has geared up with
its complete research of buying
behaviour, purchasing power, and
occupation of its customers who
reside in Tier-II or Tier-III cities
which suits its’ business model best.
“Our idea is simple; we want to
fulfil customers’ fashion needs even
in the remote areas. Our products
should reach maximum customers
both in good quality and right price
point. Our targeted areas are UP,
Bihar and Jharkhand where we
believe people understand fashion
but don’t have any options,” explains
“We have by
far opened 22
stores across
India an d are
planning to open
another 100 by
end of 2018. The
consumer psyche
has changed,
which has given a
new direction to
experiential retail,
hence more and
more retailers
are expanding
and also taking
an omnichannel
approach. Our
team believes that
lingerie is highly
untapped and the
customers are not
getting the right
options.”
– Joyjeet Banerjee
Joyjeet Banerjee, VP – Inventory and Planning,
Pretty Secret
Nilesh Chandra, Buying and
Merchandising Head of the retail
chain. The company is currently
sourcing from Kolkata, Mumbai,
Ludhiana, Tirupur, Delhi and some
things from China and now with new
stores in line, it is researching and
planning to target new manufacturing
hubs as well. Nilesh further tells,
“With 80 new stores, the sourcing
has gone up in double digits. We are
aligning many processes, researching
about others and this way we
are creating a backup. The most
significant change is in ensuring
supplier or vendor in terms of quality,
capacities, and another thing is to
find new hubs; we are continuously
looking for bigger hubs that we didn’t
tap so far.”
Arvind Brands that is growing
at 20 per cent CAGR every year
has announced 55 stores this
fiscal. Ramesh Ramalingam,
Sourcing Head feels it’s really
important to align the sourcing
Splash is planning to open 10 new stores across the country by the year-end
www.apparelresources.com | JULY 1-15, 2018 | Apparel Online India
41