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logos and slogans of words , people now want to wear literal prints of the places they are going .
The Resort 2019 shows , which fashion designers normally release without big budget fashion shows , are often counted as their most profitable collections ; thanks to their long stocking on shelves as well as the wearability offered always .
Pavneet Singh , Fashion Designer at Aiwit Fashion expounds that the entire water-loving seascape is an industry favourite when it comes to beach / resortwear . The ‘ by the waters ’ story is so integral to the company ’ s assortment that it can actually be termed as the ‘ basics ’ part of the collection . Singh added that in order to add a new element to this , their team is working on mountains and hiking inspired prints . In a way , the story explores the mixed appeal of heights and expansive oceans … Additionally , they are also working on ‘ whites ’ sub-line that will include major international runwayapproved silhouettes like tie-waist robes and pareos , twisted sarongs , umbrella dresses , etc .
PORTSIDE PATTERNING
Oceans and the seaside is an undisputed central theme . The strongest effect is on everyone ’ s print directions . Altuzarra ’ s line was filled with embroidered imagery of Italian Riviera and portside in an oversize placement print sort of way . However , not everyone was quite as literal in their approach . Emilio Pucci and Johanna Ortiz took up the idea of tropical palm trees and reinterpreted them in heavily saturated pop colours .
Completing the print and pattern direction , the colour story can easily be summed as ‘ sunset by the sea ’. The complete gamma of red , yellow and orange as well as clean blues and white are practically all the colours your resortwear mood board needs .
SAILORS ABOARD
Chanel , whose entire show was inspired from a literal cruise , which they named it ‘ La Pausa ’, printed just that on tops and T-shirts in a more illustration design sort of way .
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A less literal but practically more reminiscent trend of seafaring , the classic navy and white horizontal stripes , also known as marinière or Breton stripe also made waves again in high-fashion . The stripe style was used on T-shirts , trench coats , dresses , light cover ups and skirts by major designers such as Antonio Marras , Balmain , Chloé and Michael Kors in their Resort 2019 line-up .
Shreya Parashar of Radnik Exports added that while florals are always a print for summer , 2019 is going to focus more on stripes . Reworking different widths and mixing it with other patterns or placing small placement motifs is the main print direction for brands .
TIED TOGETHER
Going beyond the prints and imagery , fashion is embracing its love of tie-ups . Product development teams everywhere agree that wrap dresses , tie-up lace seams and simple tie straps on tops and dresses are the biggest value addition taking place .
Knots and twist that imitate the sailing ropes and straw weaves famously associated with the beach are gaining central focus this season as seen in Prabal Gurung ’ s catalogue . These are details that flirt with the idea of beachwear without being limited to that category itself .
Australian designer Nicky Zimmermann , who launched swim / beachwear in 1996 , says that this segment is no more limited to clothes you wear on holidays , adding , “ I think it slightly pigeonholes the segment to call it beachwear as there is a total crossover in the way people are wearing it . Everything is so much more trans-seasonal these days . Twenty years ago , we were thinking how can we sell an Australian summer print at winter time ? Now , it doesn ’ t matter .”
Additionally , scalloped seashellshaped edges were also spotted in some collections like Oscar de la Renta ’ s latest offering designed by Laura Kim and Fernando Garcia .
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Oscar de la Renta
With more in-between season collections than ever , brands and designers might not officially call having a resort line , but there is no escaping from the profitable allure of creating products for the beachwear category .
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As a segment , resort and beachwear is poised to only get bigger and more serious , thanks to more and more takers . With more in-between season collections than ever , brands might not call it resort but everyone has to offer this product category in one way or another . A major proof of this growth are big trade fairs like COTERIE and PURE London adding new , more focused sections for resort designers to present their work in immersive spaces .
It is a segment that comprises of simple but twisted designs and is not extremely affected by passing trends and will continue to grow both domestically and internationally .
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