Apparel Online India Magazine July 1st Issue 2018 | Page 30

FASHION BUSINESS
Oceanside
leads the
way for
Resort
2019
W
e are all well acquainted about
fashion’s love affair with the grand
allure of seafarers. The whole Oceanside
getaway fantasy that fits seamlessly
into the positively escapist approach to
fashion has come to define the season
itself.
The category where this theme gets the
full-fledged freedom to truly come unto
its own is of course, resortwear – A
segment that is never without a party
of prints, colourful explosions and an
overall ‘happy-go-lucky’ vibe.
After all, what other way is there to spell
‘out of office’ wi