Apparel Online India Magazine July 1st Issue 2018 | Page 32

FASHION RESOURCE
FASHION
FILE
Every few seasons, you find
the 1920s favourite, the fringe,
finding its way back to the
runways… and with every
passing season, it gets fancier.
Quick to become a fashion
essential for not only spring
but the classic winters as well,
a tassel of trailing tentacles,
fringe seemed to be on the
mind of every designer.
Metallics, rhinestones, crystals
or simple solid colours, these
fluid trails flooded the runway.
From acting as a simple accent,
to covering up an entire
dress, this detail emerged in
a number of styles.
Glass cut fringes that resemble
diamonds accentuated mini-
dresses over black-leather,
leaving a lasting impression
at Christopher Kane.
Ports 1961 decided to go ahead with sophisticated long
trails of scintillating crystal tendrils while long voluminous
thread-like fringes made a strong case at Richard Malone.
On the flipside, Prada put forward their rave-face combining
plastic tinsel dresses with nylon coats.
Boohoo
announces
profit hike, new
collaboration with
Paris Hilton Guess co-founder
‘sacked' in
lieu of sexual
harassment
charges
UK-based online fashion retailer
Boohoo’s latest collaboration is with
TV personality Paris Hilton. The
line consists of both RTW and swim
pieces that reflect Hilton’s personal
style in the early 2000s. According
to the Boohoo team, trends like
animal and palm prints inspired
from her pets, tongue-in-cheek
slogan prints of things that Hilton
often says like ‘That’s Hot’ pink
swimsuit, complete the collection. Paul Marciano, Co-founder
of clothing brand Guess, has
announced voluntary resignation in
lieu of sexual assault investigations.
Guess issued a statement of his
exodus on June 12, 2018, while
adding that the Executive will
receive his salary until January
30 and the compensation from
February 20 to June 11 is forfeited.
Keeping in line with Boohoo’s
fast fashion at low price agenda,
the pieces will retail in a range
of US $ 15 to US $ 70. The Boohoo
group operates sister concerns
PrettyLittleThing and Nasty Gal as
well, and also broadcasted soaring
profits in Q1 2018, announcing that
the group’s revenue shot up by
53% to ¤ 183.60 million in the three
months till May 31.
The brand’s statement further
revealed the nature of assault
claims as ‘inappropriate
comments and texts and unwanted
advances’. Lisa Bloom, the lawyer
representing four of his victims
said she was disparaged to know
that Marciano will continue
working at Guess till next year
since a man with “so many credible
accusations of sexual assault is not
fit to lead any company, much less in
one that sells primarily to women.”
Colour
Story
Reebok poaches ex-Nike head for
creative direction
Subsidiary of the Adidas Group, Reebok has poached former Nike head as its new
Global Creative Director. Karen Reuther replaces Thomas Steinbruck, who held
the position for a mere 18 months before announcing his exit earlier this year.
pantone
14-0852 TPX
pantone
pantone
17-1558 TPX
pantone
15-4008 TPX 19-1250 TPX
pantone pantone
19-4526 TPX
18-1450 TPX
Though Reuther has served as Nike’s Creative Director for some 12 years, the
sports giant was not her latest stint.
Most recently, Reuther was leading
a team of design, innovation and
tech consultants at Cast Collective
as the firm’s Creative Head and
Brand Psychologist.
At Reebok, she will work on creating
a unified identity by pointing both the
product and marketing teams in a
cohesive global direction.
32 Apparel Online India | JULY 1-15, 2018 | www.apparelresources.com