Apparel Online India Magazine July 1st Issue 2018 | Page 25

H2F
and every product is inspected and we
ensure that there is no compromise on
the quality,” avers Kumaravel.
THE PREMIER GROUP
COMPRISES OF
7 SPINNING UNITS
(AROUND 4,00,000
SPINDLES), AND 2 WEAVING
MILLS OF 140 LOOMS.
Premier does almost half of its
business in hospitality through
importers and rest for retailers
through importers and liaison offices.
“In past couple of years, market has
been a little rough. Retailers have
been hard-hitting in terms of price
negotiations, so we have been keeping
a close eye on costs. We supply mainly
to the US and have noticed that a lot
of business is moving to India from
Pakistan and China, so prices of raw
material is going up in India. In these
conditions, we try to keep our prices
low and innovate products that fit into
buyers’ price bracket; for this we play
around with thread counts, weaves,
blends, to sharpen the prices and give
a quality product, but at a defined
price point,” he says.
The company's strong back gives
it ability to provide customers with
impeccable service in terms of quality,
reliability and timely delivery at
competitive rates. It is for this reason
they have been able to cater to some
of the top brands in the world. “We
believe in maintaining relationships
and we have been working with most
of our customers from longest of time.
The time spent with our customers
give us a unique advantage; we work
with them to fill any gaps and by
far it’s a success, we increase our
business by adding new programmes
with our existing buyers,” reasons
Kumaravel. He further adds,
“Our people are our strength, and
we value our relationship with
our clients. Strategically we are
approaching new geographical
locations to get new customers.
To keep up with the existing market
trends, the company participates in
shows like Heimtextil in India and
Germany and few shows in Latin
America, Middle East and in Japan.
For the past 16 years, it has been
participating in Heimtextil India
which has been a good association.
As Kumaravel explains, “It is a great
meeting point for buyers and sellers.
Till now we have been identified as
100 per cent cotton manufacturer,
but in the recent years we are trying
to bring in new products like new
blends, weave proportions, colour
base, trends to give ourselves an
edge over the competition, as also
a bigger brand value, one such
innovation is Linacel, a unique blend
of Linen and Lyocell. This year’s
Heimtextil India display will have
two beds on display, one a cotton
line for hotel range, and the other on
Linacel. And we’ll have a collection
of fabrics like Ecora, Ultra Fine
cotton, Egyptian cotton, Supima,
and more.” As for the future growth
prospect, he confidently concludes,
“We have been growing consistently
and we want to grow in a gradual
sustainable way which is our target.”
www.apparelresources.com | JULY 1-15, 2018 | Apparel Online India
25