DIRECTIONS BY
MENSWEAR TRENDS 2019
Exaggeration gives way to minimalism
The menswear industry has grown up considerably in the past few seasons both in terms of offerings and purchasing . This spike is directly emblematic of the cited importance for designers and brands to focus on new ideas for the future of young men who will become our core consumers .
The industry today is more focused on the reality of an increasingly casual lifestyle of men and is concentrating on what their unvoiced needs are . Even top luxury players are fine-tuning their products to appease the next generation ; giving the end-user the modernity they crave for , balanced with the ethos of tradition that the brands stand for and abide by .
Among the reigning trends at the runways of London , Milan and Pitti Uomo , streetwear and fluro emerged to be few of the most thriving categories , closely followed by sustainability and outdoor activewear . Outdoor / hiking continues to influence a plethora of designers as is visible in a wide assortment of tech jackets and trousers , as well as in a range of trekking shoes and boots .
The sports tech trend continues to evolve ; there has been a marked shift from jersey tracksuits and sweats towards pieces made using tech fabrics with a hiker influence , such as cargo pants and high vis detailing .
An avid exploration of proportion continues to develop in the menswear world . There has been demise from hyper-exaggerated and oversized pieces to place an emphasis on tailoring , structure and fabrics . Distressed denim , big prints and oversized shapes are becoming less common in favour of cleaner silhouettes and understated details .
Also , heavily branded , monogrammed and overt graphics and visuals have been around for a while now . As a response , we saw a much-needed shift towards a more minimal and refined approach to design and fabrics .
Team FFT analyses and puts together a round-up of the key menswear trends for Spring / Summer 2019 so far , from the showcases presented up till now at London , Milan and Pitti Uomo .
Print Party
A heady dose of head-to-toe mixtures of prints and patterns mashed up against each other in reckless abandon seem to be the name of the game this season . Designers did not shy away from going OTT with the trend by using the likes of florals against stipes , linear patterns against abstract references to create bold , outlandish looks .
As the lines between genders continue to diminish , it was observed that more and more menswear designers have started incorporating floral prints within their collections .
26 Apparel Online India | JULY 1-15 , 2018 | www . apparelresources . com