Apparel Online India Magazine January 1st Issue 2019 | Page 60

DOMESTIC UPDATE HAVE YOUR SAY BREAKING NEWS Tell us your news by emailing at [email protected] To read the latest sustainability news, go to https://apparelresources.com/business-news/sustainability/  October 1-15 Harnessing Western trends in Indian hues is the key for kidswear retailer Gini & Jony K idswear brand Gini & Jony is competing with strong international brands, tapping Tier-2 markets and the power of the Indian customer. Estimated at Rs. 66,904 in 2017 as per studies by indiaretailing. com, a CAGR growth of 8.1 per cent is being projected for the Indian kidswear apparel industry to reach a whopping figure of Rs. 1,45,445 crore by 2027. To keep up with the fast changing market dynamics, kidswear brands in the likes of Gini & Jony are revamping their retail game to cater to the newly aware customer. “We have had collaborations with international brands such as designing for Benetton, managing production to distribution for Levi’s and Puma, etc. All these collabs gave us a lot of knowledge. We believe brands who give too much discounts lose their hold – they should have the power to sell products at price they want. Moving forward, Indian brands have to prove their worth, how they are better than their international counterparts. Our product is our main weapon.” – Sailesh Lakhani, VP (Boys Category), Gini & Jony (L-R) Kiran Lakhani, Category Manager (Girls’ Segment); Jay Lakhani, Executive Director; and Sailesh Lakhani, VP (Boys Category), Gini & Jony September 16-30 “Money was always there, now there is aspiration” I ndia’s retail story is rather vivid with only 8 per cent of population raking up as much as 60 per cent of total apparel consumption. However, if you ask industry experts, they see a lot of scope as the marketplace has not seen a saturation and even people living in smallest of towns have aspiration to dress better now. Raymond understands this about India’s retail sector and is eyeing a massive expansion in the times to come. “It is not the Tier-1, Tier-2 or even Tier-3 cities, but in fact smaller towns that have left everyone surprised with their desire for more. Money was always there, now there is aspiration to dress better and to have more options. This is why Raymond is eyeing massive expansion plans in the next two years.” Mohit Dhanjal, Director (Retail), Raymond 60 Apparel Online India | JANUARY 1-15, 2019 | www.apparelresources.com December 1-15 Blackberrys on a journey to reclaim its fame in India’s competitive retail landscape K eeping pace with the trends in the international retail scenario, the retail sector in India is witnessing a strong inclination towards fast fashion. Blackberrys, a fashion connoisseur for men, has understood this quite well and has revamped its brand identity from a formalwear brand to a one-stop shop for total wardrobe solutions. “In today’s competitive landscape, staying relevant is a big challenge. As a result, the 27-year-old company decided to revamp its brand identity this year in April from a formalwear brand to a one-stop shop for total wardrobe solutions, hence, aiming to receive more loyalists. At Blackberrys, formalwear covers around 50-55 per cent of the total product assortment, casual is 25-30 per cent, denims account for 10-15 per cent and the balance is for accessories and footwear.” Ramesh Kaushik, Vice President – Brand Experience, Blackberrys