Apparel Online India Magazine January 1st Issue 2019 | Page 61

DOMESTIC UPDATE
July 1-15
Decoding the rapid
retail expansion:
Sourcing to
increase…
A
November 16-30
Mothercare’s
success mantra:
Championing quality
and safety
T
bout a decade ago, India saw a
huge retail wave when big brands
forayed into the Indian market. Today,
it’s the turn of mid- to small-sized
brands to cash in on the open retail
policy and a huge gap in the market
for branded products. According to
reports, 50 new retail brands are
coming to India out of which 13 are
apparel and lifestyle brands. And
as for the existing brands, they are
looking for rapid growth. he kidswear apparel segment
thrives on the promise of safe
and quality clothing unlike adult
fashion, which has a strong influence
of detailing and styling. Multifold
guidelines are laid out year after
year to define the Do’s and Don’ts
for kidswear apparel. This fact
alone resonates with the success of
Mothercare, the brand that has been
exemplary in championing quality
over opulence.
“We are planning to invest Rs. 200
crore and open around 100 1-India
Family Mart stores in the next two
fiscals. We have geared up with
our complete research of buying
behaviour, purchasing power, and
occupation of customers who reside in
Tier-2 or Tier-3 cities which suits our
business model best.” “Premium quality and a relationship
with consumers based on trust and
loyalty are the focus areas of the
company. The brand’s journey so
far reflects a business model that
cashes on exclusive quality and
safety provisions. We have features
like Nickel-free popper buttons.
We avoid use of labels as they are
uncomfortable against the child’s
sensitive skin. There are several
features and products that are very
child-friendly and mother-friendly too.
This is what we focus on.”
Nilesh Chandra, Buying and Merchandising Head, Nysaa
Retail Pvt. Ltd. (1-India Family Mart)
Anshu Grover Bhogra, Head of Buying & Planning, Mothercare
November 16-30
A ‘pretty’ journey
from an online to an
offline lingerie brand
G
rowth is never by mere chance
and such was the case with one
of India’s fastest growing and most
loved lingerie brand, PrettySecrets.
The brand started out as a women’s
sleepwear brand with presence in
major departmental stores and MBOs
and later diversified its range in 2012
through e-tailing on PrettySecrets.
com to include lingerie.
“The size of the intimatewear market,
including the nightwear segment,
is Rs. 20,000 crore and has been
growing at a CAGR of 20 per cent
over the past five years and it is going
to reach around Rs. 30,000 crore by
2020. In online category, at best,
we see a contribution of anywhere
between 8-10 per cent by 2020.”
Karan Behal, CEO & Co-Founder, PrettySecrets
www.apparelresources.com | JANUARY 1-15, 2019 | Apparel Online India
61