Apparel Online India Magazine January 1st Issue 2019 | Page 59

DOMESTIC UPDATE
June 16-30
Future Group’s retail
expansion will be
backed by Indian
manufacturing
T
he Future Group sold a mammoth
300 million garments in 2017, 98
per cent of which was produced in
India in line with the concept of ‘Make
in India’. Riding high on its ambitious
Retail 3.0 digital strategy, the Group
is aiming to achieve a turnover of
Rs. 40,000 crore in FY ’19. The
growth focus in the next few years at
Future Group will be on its apparel
venture Fashion at Big Bazaar (FBB)
with an aim to double its turnover in
the next two years.
“In fast fashion, supply chain
management is crucial, the time and
speed at which Indian manufacturers
can deliver to us is much faster
than anywhere else. Our business is
growing quite rapidly, so we need
suppliers who have fast turnarounds.
We as a Group truly believe that
India has the capacity to be a world-
class supplier and it can be a huge
consumer of its own product. Usually,
countries which manufacture in large
scale have to export, and India does
both.”
Rakesh Biyani, Joint MD, Future Retail Ltd.
December 16-31
Experiential:
The heart & soul
of retail
renaissance
August 16-31
Trigger Apparels
is passing through
transformation to become
a bigger player in retail
R etail brands today are letting the
products speak for themselves
and that’s their new modus operandi.
This trend is transforming the entire
industry, and experiential retail is the
new concept that has taken centre
stage. Offline stores are now thriving
to offer authentic experiences rather
than being purely transactional. eeping pace with the fast-
moving Indian retail scenario,
Coimbatore-based Trigger Apparels
is moving in multiple directions to
grab a larger share in the local
denim market. The brand is targeting
business worth Rs. 300 crore (three
times as compared to its current
turnover) in next two years.
“Retail is increasingly revolving
around creating new and immersive
experiences that help customers
experience the brand, creating
memories that you would want to
come back for. This is a welcome
nudge to physical retail. Whether it is
inclusion of new services or assisted
selling using technology, physical
retail formats across the world over
have been experimenting with various
formats and it is great to see that
momentum spread to the Indian
market as well.” “Our target is not to just increase our
turnover, we are focusing more on
profitability and for that various steps
are already being taken, and a few
more are in the pipeline. Currently, we
have 100 EBOs across India, mostly
in the southern part of India. Apparel
manufacturing and retailing is one
of the most challenging industries,
but we have the strength, so we are
definitely going to be successful.”
Karan Kumar, Chief Brand & Marketing Officer, Fabindia
K
Sailendra Thulasidharan, President, Trigger Apparels
www.apparelresources.com | JANUARY 1-15, 2019 | Apparel Online India
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